I make dense systems readable at a glance.

I'm a senior product designer at Avaloq, working on the interfaces private bankers and wealth managers use to run other people's money — the kind of system where a mislabelled field is not a papercut but a liability. Before that, five and a half years at Accenture's Liquid Studio, designing enterprise products for regulated clients.

I also build things end to end. SariSari Snaps is a direct-to-consumer product I designed, specified, and shipped solo — the physical product, the functional spec, and a deployed web app now selling across three marketplaces. I drove the code with AI agents, which is worth saying plainly: the leverage was the specification. Agents will build precisely what you can define, and defining it — the states, the rules, the edge cases — is the design work. That is the same skill this whole site is about, pointed at my own product instead of a client's.

The video-game-UI instinct and the enterprise career are not two people. Both are about the same problem: dense information, live state, real consequence, and a reader who has one second to understand it. A holdings table rendering a null value and a HUD reporting fuel state are the same design problem wearing different clothes.

So I lead with the work, not the résumé. The years and the titles are evidence of scale and consequence — they belong inside the case studies, where you can see what they actually bought. Up front, the only question worth answering is whether I can make it. Look around; that's the argument.

If you're hiring for design-and-build, product, retail, or senior UX work — or you just want to know how one of these was made — djoaniel@gmail.com (opens your email app) reaches me directly. How this site itself is built is on the colophon.